Zach Yarrington Internship
"Everything is Everything" -mural by Zach Yarrington
Deliverables: Creative direction of campaign, social media assets, printables
Summary: My main capacity was to work alongside Zach on various creative objectives with clients, ranging from single day projects (ex. sheet of tickets), to week long projects (ex. Beer Week advertising).
Project 1 "Meat Your Maker" for Block Butcher Bar
An intimate and limited seating event where the butcher/bartender creates unique food/drink pairings for a small group. Advertised as an old fashion and personal moment with your neighborhood butcher/bartender, utilizing 1920's small town aesthetics. Content: tickets, posters, social media assets
Project 2: "Beer Week" for LowBrau Bierhalle
Sacramento's biggest beer festival of the year. LowBrau wanted a full campaign under their slogan, "Only A Pig Drinks Alone". The solution was to utilize iconic duos to create a fresh enthusiasm, while still within their pre-set aesthetic style. Content: Creative direction of campaign and execution; printables, social media assets.
BELOW: Unused concepts and final posters (printed and social media)
Photo credit: Randall Alberto