"Finding a way to say Hello."
Problem: Break through the daily noise to get in a genuine hello, for a sincere conversation.
Solution: Make a custom print to send out, filled with "hellos" and sincerity. Then, take it several step further.
Deliverables: Illustrated assets, fonts, printables, package design, social media assets
Part 1: Research, Concept, and Organization
What makes my hello genuine, what makes it me? What is my brand, and what influences me?
I found a few key factors: - Light hearted doodles and illustrative style - Scandinavian cultural heritage - The world around me, people, and the stories they tell.